Sometimes you make the right call in life
I joined Grouper in mid-May. So now instead of working for a little start-up I work for a little start-up joined by a giant parent company who promises to leave us alone for a year. Can anyone say Sony discount?
Sony Pictures Entertainment has become the latest traditional media company to plunge into the new media arena with the $65m acquisition of Grouper, an internet company that specialises in user-generated video.
Grouper has just 8m unique users, far fewer than rivals such as YouTube, the largest internet video aggregator. However, that figure has grown from 1m in March. The company also boasts a video-sharing technology that allows users to post Grouper-created videos on other social networking sites, such as MySpace or Friendster, expanding its potential reach.
FT.com / Companies / Media & internet - Sony enters new media with Grouper deal
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